Friday, October 09, 2026 | OWNER PREVIEW

Executive snapshot

• Neutral Atlanta's C&W Q2 series, reported by WareCRE, shows 8.5% industrial vacancy, 2.1M sf net absorption and $7.48/sf/year NNN overall asking rent. These are not Q3 observations or effective rents. WareCRE citing C&W, Atlanta Q2 2026
• Cautious JLL's Atlanta page is labeled Q3 but explicitly describes Q2 conditions: 9.0% vacancy and 4.4M sf absorption. Editorial: use one broker series consistently rather than blend samples into an invented market trend. JLL Atlanta: Q2 data despite Q3 page title
• Cautious August gypsum-products PPI is 484.844 versus July 481.644, a calculated 0.66% monthly rise. It is a BLS national index, not a local installed drywall quote or a board-only measure. BLS gypsum PPI via FRED, August 2026
• Cautious Paints and allied products PPI rose from 425.690 in July to 430.779 in August, a calculated 1.20%. Editorial: separate coatings, labor, access, protection and finish requirements in buyout. BLS Southeast PPI table, August 2026
• Cautious Georgia PSC's September factsheet describes 9,985 MW of certified generation and a cost backstop through 2031. Certification and contractual protections are not proof that an Atlanta parcel has firm power available today. Georgia PSC, September 2026 factsheet
• Cautious Denver named a 26-member data-center advisory group amid its existing moratorium. KUNC reports pre-May permits are unaffected; extension remains possible, not enacted in this report. KUNC, October 8 Denver policy update
• Neutral Los Angeles Q3 industrial direct vacancy is 6.0%, versus 6.7% total vacancy including subleases. Average direct asking rent is $1.36/sf/month NNN; do not compare it directly with Atlanta's annual rate. Kidder Mathews, Los Angeles Q3 2026
• Neutral Reno seeks input on West Wash Dam rehabilitation, with an October 20 public meeting and draft environmental document. This is a planning milestone, not an awarded construction package. 2 News Nevada, October 8 West Wash Dam
• Positive Austin's The Barton is reported to have broken ground with 402 units; Houston's Coppertree Village completed a $26M renovation of 324 affordable units. These are separate development and completion stages. Multifamily & Affordable Housing, October 7–8 listings

Market movers

Sector outlooks

Strategic watchlist

• Atlanta: retain Q2 labels until the chosen broker's Q3 release is verified; track occupancy conversion rather than simply adding signed leases. WareCRE citing C&W, Atlanta Q2 2026
• Finish-trade bids: request current local quotations, labor assumptions and mockup acceptance before applying a national PPI factor. BLS gypsum PPI via FRED, August 2026
• Reno: review the West Wash Dam draft and October 20 meeting materials; verify funding, permits and procurement separately. 2 News Nevada, October 8 West Wash Dam
• Duke: watch for the North Carolina commission's actual order. The reported agreement is not an effective tariff. WFAE, October 7 proposed Duke settlement
• Texas: October 14 water-audit reporting milestone is not a guaranteed reopening of interconnection or permit approvals. Latham & Watkins, October 5 Texas analysis

Top questions leaders should be asking

• Are our Atlanta underwriting inputs from the same broker, sample, period and rent convention?
• Does the finish-package scope define substrate, assembly, finish acceptance, access and protection?
• Which utility commitments transfer risk contractually, and which still depend on future approvals or construction?
• Are we treating a public meeting, financing, start, completion and lease as distinct pursuit stages?
• Who approves AI-extracted bid assumptions, and can every material change be traced to a document page?